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Digital First at NHS and iHealthBeat Special Report on Mobile Health

September 17, 2012

I sent the following announcement to 12,659 Digital Health group members on September 13, 2012:

Digital First at NHS and iHealthBeat Special Report on Mobile Health

Dear Digital Health group members,

I want to share a couple of items with you in this week’s update:


Dr. Caroline Popper, my colleague at Popper and Company and I had a conversation with Nick Hall from the United Kingdom’s National Health Service (NHS) a couple of weeks ago. Nick – whose full title is Digital First Programme Lead, Innovation and Service Improvement Division, and Head of Non-Emergency Remote Access – provided us with an overview of the NHS’ new report “Digital First: The Delivery Choice for England’s population”. This just-released report identifies ten simple uses of technology worth implementing, which could reduce inappropriate face-to-face contacts through making use of existing technologies. Digital First will require the NHS to switch to higher quality, more convenient, lower cost alternatives, making use of the transformational improvements in the quality of information technology.

As Nick explained, “The proliferation of digital communications channels and the implications for health and healthcare are profound. While face-to-face contact is central to much of clinical medicine, it is not necessary for every interaction. Attending hospital to receive a negative test result is quite often unnecessary, as well as being inconvenient for the patient. For many people who use digital media as part of their daily lives, the ability to use it to interact with the health service offers a much more convenient, higher quality, and often cheaper, way of accessing services. Their desire to access healthcare services in this way will drive the spread of this innovation and be of benefit to patient and clinician alike”.

This is obviously great to see! You can learn more about the program and download the report here.


Reporter Kenny Goldberg interviewed me, Chuck Parker, Executive Director of the Continua Health Alliance, and Dr. Eric Topol, Director of the Scripps Translational Science Institute and Chief Academic Officer at Scripps Health for a special report in iHealthBeat. As Kenny highlights in his introduction, the use of mobile phones, applications, and wireless sensors to collect and monitor health data is growing rapidly. Market research firm GlobalData predicts that the worldwide mobile health market will reach $11.8 billion by 2018, up from just $1.2 billion in 2011.

Several Forces Driving Explosion in Mobile Health Care Industry, Experts Say


To all group members, thank you again for your efforts in catalyzing the digital health revolution. Please do tell people about the group so that they too can benefit from the knowledge sharing and connectivity opportunities – and accelerate the creative destruction of medicine!

If you’re on Twitter, you can follow me at  @Paul_Sonnier

Also, I’ve built up a 350+ member list of people, companies, and organizations tweeting on Digital Health. I use this list in TweetDeck, where I have it displayed as the left-most column (next to #DigitalHealth) in order to stay on top of news as it emerges. I’d estimate that about half of the articles I post in the Digital Health group are found via people on this list.

Best regards,
Paul Sonnier

Head of Digital Health Strategy, Popper and Company
Founder, 12,000+ member Digital Health group on LinkedIn
Mentor, Blueprint Health

Twitter: @Paul_Sonnier


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