Social Networking as Digital Health Catalyst: Twitter and LinkedIn
I sent the following announcement to 11,227 Digital Health LinkedIn Group Members on June 12, 2012:
Dear group members,
As you’re already very familiar with by now, social networking is one of the eight digital technology-based super-convergence elements described by Eric Topol in his book – and also covered extensively by Jody Ranck in his just-released eBook on digital and connected health, which I reviewed.
It’s clear that social networking is critical to creating the new medicine and consumer-empowered personal health we’re discussing in the group each day. While the use of social media and networks by clinicians and consumers is well-documented (and still evolving), we don’t really see as much coverage of the value provided by business professional social networks (albeit I’ve received a bit of attention for my work with the Digital Health group.) As we know, these networks include LinkedIn and Twitter. And while it may come as a surprise to some, while LinkedIn is no longer “just for job hunting”, Twitter is no longer just for checking in at the local eatery or spammer marketing!
Last week MedCityNews published a list of 20 “individually-branded, not company-branded” personalized medicine thought leaders plus several key hashtags to follow on Twitter. (They overlooked the hashtag #DigitalHealth, which I added in a comment.) When you see the list of people you’ll understand why I was honored to be included in such esteemed company:
For those of you who want to follow an even broader purview of Digital Health (not just individualized medicine), I’ve compiled an extensive list of people, organizations, and companies who tweet on the topic. This list can be followed, e.g. via a dedicated column in TweetDeck.
Moreover, if you want to receive an email containing a daily roundup of Digital Health news that is trending on Twitter, you can subscribe to the Paper.li paper I created a while back:
#DigitalHealth #CDoM #mHealth Daily
Head of Digital Health Strategy, Popper & Company